EnVi x IVE - Starship Entertainment

IVE ‘Empathy’ Album Pop-Up

EnVi Media x Starship Entertainment

Graphic and Event Experience Design

2025

EnVi Media collaborated with Starship Entertainment to throw a pop-up event on May 15th, 2025, at Cassetta in Beverly Hills, California. The event celebrated K-pop group IVE’s recent album release, titled ‘Empathy’, and aimed to enhance the fan experience.

EnVi reached out to its graphic designers, asking for sticker sheet, postcard, and tote bag designs. Ultimately, EnVi and Starship Entertainment’s design team chose my sticker sheet design, which set the tone for the rest of the event graphics, signage, and more.

STICKER SHEET AND FOUR POSTCARD DESIGNS

The above sticker sheet incorporates facets of IVE’s persona, including the names of each member, a bow and pearls to match the visual aesthetic of the ‘Empathy’ album, and lyrics from ‘Attitude’ and ‘Rebel Heart’. I continued the bow theme onto the postcards, and added writing lines to allow fans and collectors to write their own message on the back.

All four postcard designs and the sticker sheet were displayed and given to fans who attended the pop-up, and many shared photos on social media using the hashtag #IVEEmpathyPopUp. Both EnVi and IVE also shared the event announcement onto official Instagram and Twitter channels, and EnVi further shared photos showcasing my designs on their Instagram.

OFFICIAL ANNOUNCEMENTS AND POSTS

EVENT PHOTOS SHARED BY ENVI AND FANS ON INSTAGRAM

EVENT SIGNAGE AND SOCIAL MEDIA FRAMES

The pearl frame design from one of my unused postcard designs was also incorporated into official event signage and an Instagram Story frame.

Lastly, below are some of the preliminary postcard designs I experimented with that were ultimately not used for this event. I enjoyed the use of black in these designs, but the final versions definitely fit the aesthetics of the cafe and overall event better!

UNUSED POSTCARD DESIGNS